- EAN13
- 9782806242983
- Éditeur
- Business Book Summaries
- Date de publication
- 15/02/2013
- Langue
- anglais
- Fiches UNIMARC
- S'identifier
Summary: Free - Chris Anderson
Review and Analysis of Anderson's Book
BusinessNews Publishing
Business Book Summaries
Livre numérique
Autre version disponible
This work offers a summary of the book “FREE: The Future of a Radical Price”
by Chris Anderson.Chris Anderson is the editor-in-chief of Wired magazine. He
was previously the U.S. business editor for The Economist where he launched
their coverage of the emergence of the Internet. He also worked at the
journals Nature and Science. At one time, giving away free stuff was an
attention grabbing sales gimmick. That has now changed dramatically. In Free,
Chris Anderson explains that, in today’s business environment, companies can
profit more by giving things away than they can by charging for them. Notably
this isn’t just a digital economy phenomenon. It applies right across the
global economy. In more and more industries, abundance thinking is becoming a
far more powerful engine for commerce than scarcity thinking ever has been.
Free is becoming a business strategy which might just end up being essential
for any company to survive.As Chris Anderson argues in Free, “sooner or later,
every company is going to have to figure out how to use Free or compete with
Free, one way or another.”Read this book and you will understand why the most
effective price in the digital marketplace is no price at all.
by Chris Anderson.Chris Anderson is the editor-in-chief of Wired magazine. He
was previously the U.S. business editor for The Economist where he launched
their coverage of the emergence of the Internet. He also worked at the
journals Nature and Science. At one time, giving away free stuff was an
attention grabbing sales gimmick. That has now changed dramatically. In Free,
Chris Anderson explains that, in today’s business environment, companies can
profit more by giving things away than they can by charging for them. Notably
this isn’t just a digital economy phenomenon. It applies right across the
global economy. In more and more industries, abundance thinking is becoming a
far more powerful engine for commerce than scarcity thinking ever has been.
Free is becoming a business strategy which might just end up being essential
for any company to survive.As Chris Anderson argues in Free, “sooner or later,
every company is going to have to figure out how to use Free or compete with
Free, one way or another.”Read this book and you will understand why the most
effective price in the digital marketplace is no price at all.
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