- EAN13
- 9782806243041
- Éditeur
- Business Book Summaries
- Date de publication
- 15/02/2013
- Langue
- anglais
- Fiches UNIMARC
- S'identifier
Summary: Future Focus - Theodore Kinni and Al Ries
Review and Analysis of Kinni and Ries' Book
BusinessNews Publishing
Business Book Summaries
Livre numérique
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This work offers a summary of the book “FUTURE FOCUS: How 21 Companies
AreCapturing 21st Century Success” by Theodore Kinni and Al Ries.In Future
Focus, Theodore Kinni and Al Ries raise an essential question: What are the
ingredients of 21st century corporate success? It is reasonable to assume
those companies which have succeeded in the past will be the best positioned
to continue that success into the next century. In other words, the most
likely corporate success stories of the next century are the companies that
achieved the most in the last century. Therefore, the starting point for
predicting the future is to analyze which companies did best in the last
century. Using four quantitative criteria (revenue growth, profit growth,
increase in market capitalization and growth in globalization) and four
qualitative criteria (marketing innovation, technological innovation, degree
of focus and future prospects), a short list of 21 companies was developed.In
Future Focus, the authors reveal the four qualities these 21 success stories
of the last century have in common. They explain the reader how to learn and
profit from their example. A brilliant guide for business owners and
executives.
AreCapturing 21st Century Success” by Theodore Kinni and Al Ries.In Future
Focus, Theodore Kinni and Al Ries raise an essential question: What are the
ingredients of 21st century corporate success? It is reasonable to assume
those companies which have succeeded in the past will be the best positioned
to continue that success into the next century. In other words, the most
likely corporate success stories of the next century are the companies that
achieved the most in the last century. Therefore, the starting point for
predicting the future is to analyze which companies did best in the last
century. Using four quantitative criteria (revenue growth, profit growth,
increase in market capitalization and growth in globalization) and four
qualitative criteria (marketing innovation, technological innovation, degree
of focus and future prospects), a short list of 21 companies was developed.In
Future Focus, the authors reveal the four qualities these 21 success stories
of the last century have in common. They explain the reader how to learn and
profit from their example. A brilliant guide for business owners and
executives.
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