The BCG Growth-Share Matrix: Theory and Applications, The key to portfolio management
EAN13
9782806266156
Éditeur
50Minutes.com
Date de publication
Collection
Management & Marketing
Langue
anglais
Fiches UNIMARC
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The BCG Growth-Share Matrix: Theory and Applications

The key to portfolio management

50Minutes.com

Management & Marketing

Livre numérique

  • Aide EAN13 : 9782806266156
    • Fichier EPUB, avec Marquage en filigrane
    6.99

  • Aide EAN13 : 9782806266156
    • Fichier EPUB, libre d'utilisation
    6.99

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The key to portfolio management!

This book is a practical and accessible guide to understanding and
implementing the BCG growth-share matrix, providing you with the essential
information and saving time.

In 50 minutes you will be able to:

   • Analyze the activities in your business portfolio and identify the role
they play in the business as a whole
   • Sort these activities into the four categories of the matrix: stars,
question marks, cash cows and dogs
   • Identify the future market shares and growth to make sure you invest in
the right activities

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