The Long Tail Theory for Business

Find your niche and future-proof your business!

This book is a practical and accessible guide to understanding and
implementing the long tail theory, providing you with the essential
information and saving time.

In 50 minutes you will be able to:
   • Understand the uses of the long tail theory in the digital product market
and how you can use it to sell products and for search engine optimization
   • Identify the products in your portfolio that make up the ‘head’ and
‘tail’ sections of the long tail theory and use these findings to form your
strategy
   • Learn about how you can increase future profitability using Chris
Anderson’s strategy of “selling less of more”

ABOUT 50MINUTES.COM | Management & Marketing

50MINUTES.COM provides the tools to quickly understand the main theories and
concepts that shape the economic world of today. Our publications are easy to
use and they will save you time. They provide elements of theory and case
studies, making them excellent guides to understand key concepts in just a few
minutes. In fact, they are the starting point to take action and push your
business to the next level.