- EAN13
- 9782511044360
- ISBN
- 978-2-511-04436-0
- Éditeur
- BUSI BOOK SUM
- Date de publication
- 16/09/2016
- Collection
- BUSINESS BOOK S
- Nombre de pages
- 38
- Dimensions
- 18 x 12 x 0,3 cm
- Poids
- 49 g
- Langue
- anglais
- Fiches UNIMARC
- S'identifier
Summary: The End of Competitive Advantage
Review and Analysis of Gunther and Mcgrath's Book
BusinessNews Publishing
Busi Book Sum
Business Book S
Offres
Autre version disponible
The must-read summary of Rita Gunther McGrath's book: "The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business".This complete summary of the ideas from Rita Gunther McGrath's book "The End of Competitive Advantage" shows that maintaining a competitive advantage in today's dynamic and ever-changing marketplace is no longer the best business strategy. The author explains that companies must find a way to build and exploit successive transient advantages and become more customer-centric and less industry-bound, in order to give the business the best chance of success.Added-value of this summary:• Save time• Understand the key concepts• Expand your business knowledgeTo learn more, read "The End of Competitive Advantage" and discover the key to maintaining a competitive advantage in today's marketplace.
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